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Use Case: Customer-centric positioning of e-cars

Task: Identification of the main customer requirements as prerequisite for the success of the future e-car range of a premium OEM

Consline approach: Analysis of real-life experiences and wishes of drivers of 19 e-car models in five countries – both regarding e-specific aspects like charging processes or recuperation and classic car attributes like noise, interior, driving comfort etc.

Result: Identification of the respective best-in-calls models for each product attribute – additional emphasis of the problem areas to be avoided

Customer benefit: Customer-centric conception and positioning of the OEM’s own e-car models

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