The Voice of the Customer – Consline captures and analyses customer statements

Developing a good product requires to fully understand what excites customers and what their needs are. Today on the web aplenty of such customer wishes, needs and opinions are available.

How Customer Voice Monitoring helps to understand product and service quality from a customer´s point of view and how companies can benefit to even identify innovation potential reveal Heinz van Deelen and Felix Pütz in Research & Results issue 04/2015.

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