Software-based Web-Monitoring beats classic market research concerning speed, cost and authenticity

Major Automotive OEMs make use of authentic user-comments for Feedback in real-time and save millions.

Speed and authenticity are essential when it comes to the identification of problems and things-gone-wrong in order to develop and roll out respective field-measures. The tight automotive market is the perfect examples for this need for fast and full information on product and service issues as recalls and scandals not only damage the image of the OEMs, but may cost millions. According to a study of the Center of Automotive Management 1.9 million cars were affected from recalls due to safety-relevant issues in the last year – as many as never before …

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