Product Launch Monitoring identifies tops and flops

Car sales have nearly doubled in the last 20 years, while diversity of models and configurations have multiplied complexity for car manufacturers. Automotive OEMs try to fulfill customer expectations concerning Design, Equipment, Performance or Image as good as they can, but most of them are lacking a fast feedback if the new model really fits the market and customer needs. In order to gain valuable authentic feedback already in the critical phase of market launch, a Product Launch Monitoring is crucial …

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