Around 200 market researchers and representatives of the marketing, advertising and communication sector met at the annual congress of German market research association BVM in Frankfurt/Main in June 2022. In his speech “Quality Monitoring: How customer experiences from online sources are used for the quality management of a premium car manufacturer”, Consline CEO Dr. Dirk Schachtner showed how the Consline Hybrid Intelligence Procedures (CHIPs®) help to support corrective actions and quality improvement of products and services.
