The Monitoring Forum combines experiences from Social Media Monitoring users and service providers. How can Social Media Monitoring be implemented best? Which goals can be reached? How can the results be used and how do reports not end up in the bin? These questions were discussed thoroughly in keynotes and workshops. The overall conclusion: Tools will only get you so far, the human input is still indispensable to choose the data, analyze it and use the results sensibly.
April 3, 2023
